This course is designed to help you understand the importance of Market Research in business. 
The module focuses on how to conduct research for different aspects of business, analyse the collected data, and derive useful information from it to take critical business decisions. Market research helps you to identify and understand your target customers, competition, industry and plan your actions accordingly. The course covers the following:
<ul>
	<li>How to Make a Research Plan</li>
	<li>Process of Market Research</li>
	<li>Different Types of Market Research</li>
	<li>How to devise Research Questionnaires</li>
	<li>Market Research in Retail, Service &amp; Rural Industries</li>
	<li>How can SMEs conduct Market Research</li>
	<li>Market Research on Pricing, Promotion &amp; Distribution&nbsp;</li>
</ul>

MARKET RESEARCH

Bada Business Community

Introduction

1567

Types of Market Research - Part 1

1568

Types of Market Research - Part 2

1569

Research on Promotion of Products

1570

Tools & Techniques of Market Research

1571

Research - Process & Planning

1572

How SMEs can conduct Market Research?

1573

Market Research to Forecast Sales

1574

How to Research on Competition?

1575

Improvisation in Product Development through Research

1576

Role of Research to build a Strong Distribution Channel

1577

How to decide Product Pricing through Research?

1578

Rural Market Research - Part 1

1579

Rural Market Research - Part 2

1580

Research in Retail Sector

1581

Research in Service Sector

1582

Summary

1583

Description

Content