This course provides different strategies, tools, and techniques to effectively design and execute a successful email marketing campaign. The course will enable you to successfully automate your email marketing process for better reach and results.

The videos will help you learn about:

• Different types of marketing emails.
• Step by step process of email marketing.
• Learn building an email list of targeted customers.
• How lead magnets can help you get customer email ids?
• Learn how to segment your customer mailing list.
• Learn how to increase the email open rate.
• Designing creative emails using Canva.
• Email automation using Mailchimp.
• Understand the role of A/B testing in email marketing strategy.
• Learn how to optimise email campaigns using analytics.