DESIGN THINKING

Description

This course enables businessmen to bring innovations in their designs and cater to the needs of their customers in a better way using the concept of design thinking.

The course includes:

  • How to make the product usage convenient for your customers
  • How to create a problem statement
  • How to outsmart motivation through your design
  • Rules for Idea generation, clustering and development
  • How to build a prototype of your design
  • How ORAL B has successfully implemented design thinking- Case Study
  • Understand the pain points of your customers
  • How to increase sales through empathy

Content

00:11:27

Introduction

11 mins 27 secs
00:09:48

Design Thinking - The Success Story of ORAL-B

9 mins 48 secs
00:03:10

Factors for Successful Innovation Program

3 mins 10 secs
00:04:59

Importance of Empathy in Design Thinking

4 mins 59 secs
00:10:00

Empathy Techniques

10 mins
00:05:16

Difference between Market Research and Design Research

5 mins 16 secs
00:03:38

Making Product Usage Convenient for Customers

3 mins 38 secs
00:06:27

Creating a Problem Statement

6 mins 27 secs

DESIGN THINKING

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