This course helps you to convert your product/business into a brand. Through this course, we share invaluable tips, tools, and tactics to make a powerful and successful brand and what all nuances go into the management of a brand.
The following topics are covered:
<ul>
	<li>What is a brand?</li>
	<li>How to make an eye-catchy brand logo?</li>
	<li>How to define brand elements &amp; guidelines?</li>
	<li>Brand jingles and their importance</li>
	<li>How to generate recall value of a brand?</li>
	<li>Different stages of brand building</li>
	<li>How to measure brand equity?</li>
	<li>Branding on social media</li>
	<li>Importance of brand promise and loyalty</li>
</ul>

BRAND MANAGEMENT

Bada Business Community

Introduction

Elements of a Brand

How to Make a Brand Logo?

Brand Personality

Importance of Brand Jingles

Generating Brand Recall

Internal & External Brand Alignment

Building a Brand in Business

How to Measure Brand Equity?

Branding on Social Media

Brand Promise & Loyalty

Branding Tips by Ankur Warikoo

Creating a Sustainable Brand by Vani Gupta Dandia

Case Study - MDH

Case Study - Maggi

Summary

Description

Content